Mahima Thakur is an Assistant Professor in the Department of CBME at DAV University, Jalandhar, where she joined in August 2026. She has two years of teaching experience in Commerce and previously worked at SPN College, Mukerian. She holds B.Com. and M.Com. degrees from Dasmesh Girls College and qualified UGC NET-JRF . Her teaching expertise includes Financial Management, Management Accounting, Strategic Cost Management, and Business Law. Her academic interests include Financial Management, Management Accounting, and Human Resource Management. Her research interests focus on financial literacy, digital payment adoption, Artificial Intelligence in banking, and AI-driven marketing. She is committed to academic excellence, effective teaching, and research that connects theoretical knowledge with practical business applications.