Our Bachelor of Business Administration (BBA) programme is designed to develop essential
managerial skills for various organizational roles. Throughout the program, students build a
strong foundation in general management areas such as accounting, marketing, finance,
organizational behavior, and strategy.
With a focus on innovation, sustainability, responsibility, professionalism, and digitalization, our
curriculum meets the evolving needs of modern organizations. Entrepreneurship is central to our
approach, recognizing its importance in driving sustainable economic growth.
During the program, students engage in a dynamic learning environment that encourages
entrepreneurial thinking. They gain insight into management practices and business strategies,
learning to apply them creatively. Our goal is not only to produce future leaders and
professionals across different sectors but also to equip students with the knowledge, skills, and
attributes needed to succeed in today's organizational landscapes.