Dr. Sandeep Vij is Associate Professor at Department of Commerce & Business Management (CBM) and Head of Consultancy Cell, DAV University, Jalandhar. He was earlier Associate Professor & Deputy Dean, Department of Management at Lovely Professional University and headed the domain of International Business, Retail and Strategy. He has more than 27 years of experience in academics, research and industry. After completing his doctorate in Marketing from G.N.D.U., he specialized in Strategic Management from Strategic Management Forum (SMF) based at Indian Institute of Management, Lucknow. He teaches Strategic Management and conducts workshops on Entrepreneurship & Business Plan, Business Research Methods, Case Study Method and Business Simulation. He has attended FDPs at IIMB, MDI, IIFT, IIMC, IIMK, MDI and IIML under Management Teachers Program of SMF. He is a passionate researcher and has presented papers and case studies in reputed national and international conferences, published 45 research papers (including 9 in SCOPUS indexed journals and 6 in ABDC journals). His research is focused in the areas of Entrepreneurship, Family Business Management, Performance Management and Knowledge Management. He is reviewer for many research journals of repute e.g. International Journal of Productivity and Performance Management, Management Research Review, Journal of Applied Research in Higher Education, Journal of Information and Knowledge Management, Entrepreneurship Research Journal etc. He has handled advanced business simulation games like Marketplace, CESIM, GoVenture and Smartsims. He is a consultant to many SMEs and Entrepreneurs in Punjab.