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Commerce and Business Management
Dr. Sandeep Vij
M. Com, Ph.D., MTP (Strategic Management Forum)
Associate Professor
30 Years
Email: profsandeepvij@gmail.com , sandeep.vij@davuniversity.org
Membership: 1) Batch Coordinator, Strategic Management Forum (SMFI) 2) Chief Mentor, Business Research and Consultancy Forum (BRCF) 3) Member, All India Management Association (AIMA) 4) Member, Punjab Commerce and Management Association (PCMA) 5) Member, Advisory Board, Jalandhar Management Association (JMA)
Awards: (1) Recipient of “Best Professor in Business Strategy” award during ICBM-AMP Academic Excellence Awards -2018. (2) Recipient of “Best Professor in Commerce Studies” award during Dewang Mehtha National Education Awards- 2018.
Research Guidance: Supervised 4 PhD and 11 MPhil Theses. Currently guiding 3 PhD candidates.
Editor: 1) Member, Editorial Board of The IUP Journal of Knowledge Management 2) Guest Editor, Special Issue of Emerald’s VINE Journal of Information and Knowledge Management Systems on “Role of Knowledge Management in Turbulent Times of Pandemic”.
Specialization: Marketing, Strategic Management
Brief Profile

Dr. Sandeep Vij is an Associate Professor in the Department of Commerce & Business Management (CBM) and Head of the Consultancy Cell at DAV University, Jalandhar. With over 29 years of experience spanning academics, research, and industry, he brings extensive expertise in strategic management, entrepreneurship, and business consulting. Prior to joining DAV University, Dr. Vij served as Associate Professor & Deputy Dean at Lovely Professional University, where he led International Business, Retail, and Strategy domains. He holds a Ph.D. in Marketing from Guru Nanak Dev University (GNDU) and has specialized in Strategic Management from the Strategic Management Forum (SMF) based at IIM Lucknow.

A passionate educator and researcher, Dr. Vij teaches Strategic Management and conducts workshops on Entrepreneurship & Business Planning, Business Research Methods, Case Study Methodology, and Business Simulation. He has attended Faculty Development Programs (FDPs) at IIM Bangalore, MDI, IIFT, IIM Calcutta, IIM Kozhikode, and IIM Lucknow under the Management Teachers Program of SMF.

Dr. Vij has an impressive research portfolio, with 45 published papers, including 12 in SCOPUS and Web of Science (WoS) indexed journals and 9 in ABDC-ranked journals. His research interests lie in Entrepreneurship, Family Business Management, Performance Management, and Knowledge Management. He is also a reviewer for reputed journals, including the International Journal of Productivity and Performance Management, Management Research Review, and Entrepreneurship Research Journal. In addition to his academic contributions, he has handled advanced business simulation games such as Marketplace, CESIM, GoVenture, and Smartsims. He actively consults SMEs and entrepreneurs across Punjab, guiding them in business strategy and growth initiatives.

Dr. Vij currently serves as the President of the Institute Innovation Council (IIC) at DAV University, further strengthening the university’s entrepreneurial and research ecosystem.

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