Ms. Bindia Daroch is Assistant Professor at DAV University since August 2014. She has done B. Tech in Electronics and Communication Engineering from DAVIET Jalandhar. She has done MBA in the year 2009 and is also qualified UGC-NET. She has worked as a Technical Support Executive in Kayako Infotech. She is pursuing PhD. from DAV University. She has 10 years of teaching experience. She has been teaching subjects like Marketing Management, Retail Management, Consumer Behaviour, Principles & practices of Management, etc. She has published research papers in national and international journals, presented various papers at national and international level conferences/seminars, and attended various workshops. She has organized various workshops for the students in collaboration with IIM Calcutta and Makeintern and is also part of the cultural committee of the university.