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Commerce and Business Management
Dr. Girish Taneja (Coordinator)
MBA, Ph.D.
Associate Professor, Department Coordinator, Incubator Manager
28 Years (20 Years Teaching and 8 Years Industry)
Email: tanejagirish@gmail.com, girish10114@davuniversity.org
Projects: 1) Funded International Project Conducted funded project on “Understanding the concept of social enterprise into teaching, learning and research” by UK – India Education Research Initiative 3 November-24 December, 2011, Visited Northampton University as Prinicipal Investigator 2) Consultancy project - Working on consultancy project on Digital marketing strategies for, “Scope Medical Devices Pvt Ltd, Ambala”.
Membership: Member of Jalandhar Management Association
Awards: 1) Awarded “Marketing Track Winner in case competition by the Case Centre, U.K. held at IIM Bangalore on 8-9 September 2014 2) Awarded research grant by UK-India Education Research Initiative (UKIERI) for studying the project on “Understanding the concept of social enterprise into teaching, learning and research” at Northampton Business School, University of Northampton, U.K. 3) Recipient of Best research paper award by All India Management Association in National Conference on Research Paper Presentation, May 2007 4) Awarded “Certificate of Excellence” by Carnation India (Multi Brand Auto Solutions) for coordinating Direct Marketing Project 5) Awarded “Certificate of Excellence” by Revolution Advertising & Promotion Pvt Ltd. for coordinating Direct Marketing Project 6) Awarded “Appreciation letter” by Next Care Inc. for motivating the students in accomplishing the sales project
Research Guidance: Supervised 2 PhD and 4 MPhil Theses. Currently guiding 3 PhD candidates.
Specialization: Marketing Management, Digital and Social Media Marketing
Brief Profile

Dr. Girish Taneja is an Associate Professor in Marketing Management and serves as the Coordinator of the Department of Commerce, Business Management & Economics at DAV University. With extensive academic and administrative experience, he has previously held key leadership roles as Deputy Dean and Head of Marketing at Lovely Professional University.

A distinguished academician and researcher, Dr. Taneja's case study, Next Branding Fiasco, was awarded "Best Case Study in Marketing Track" at the Anniversary Conference by The Case Centre, UK, held at IIM Bangalore. He has also received the "Best Research Paper Presentation" award from the All India Management Association (AIMA).

Dr. Taneja is a recipient of a research grant from the UK-India Education Research Initiative (UKIERI), which enabled him to accomplish a research project at Northampton Business School, University of Northampton, UK.

He is frequently invited as a resource person for workshops on research methodology, data analysis, and case-based teaching, contributing his expertise to reputed business schools across Northern India. His academic contributions, research excellence, and industry insights continue to make a significant impact in the field of marketing and business education.

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