DAV University DAV University
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DAV University DAV University
Dr. Girish Taneja (Coordinator)
Book Chapters/Books

  • (A) Taneja, G & Girdhar, R. “Potential Impact of ‘FDI in Multi-Brand Retail Trade’ on Stakeholders in Indian Retail Industry”. Published in an edited book titled “Impact of Foreign Direct Investment on Economic Growth in India”. ISBN No. 978-93-82816-00-3.

    (B)  Taneja, G. (2017). Gender Role Portrayal in Indian Advertisements. Indian Management. Bloomsbury Publishing, 1, 208-224. ISBN: 978-93-84052- 78-2.

    (C)  Taneja, G., & Vij, S. (2019). Dynamics of a Digital Advertising Campaign. In Proceedings of 10th International Conference on Digital Strategies for Organizational Success, 385-391, ISBN: 978-93-5311-464-0.

    (D) Taneja, G., & Bala, A. (2019). Current scenario of social media marketing. In Proceedings of 10th International Conference on Digital Strategies for Organizational Success, 1393-1401, ISBN: 978-93-5311-464-0.

    (E)  Bala, A. & Taneja, G. (2022).Navigating the Digital Frontier: E-tailing Dynamics and Strategic Insights for the Future of Online Retail. In Dynamics of Management in in A Digital Wolrd (pp 109-124). Seema Sahitya Bhawan. https://doi.org/10.5281/zenodo.14515209
    • Sarangal, S., & Taneja, G. (2022). Empowering MSMEs through E-commerce: Overcoming Barriers and Drving Growth in a Digital Global Economy. In Dynamics of Management in in A Digital Wolrd (pp 109-124). Seema Sahitya Bhawan. https://doi.org/10.5281/zenodo.14524915
    • Bala, A., & Taneja, G. (2020), Adapting to Digital: A review of the E-Marrketing Mix and its Evolution beyond the 4Ps. In Gaining Sustainable Competitive Advantage (pp. 135-149). Novatech Scientific & Informatic. https://doi.org/10.5281/zenodo.14560872
    • Bala, A., & Taneja, G. (2020), The Digitalization of Marketing: Tools and Trends Shaping India’s Business Landscape. In Gaining Sustainable Competitive Advantage (pp. 167-181). Novatech Scientific & Informatic. https://doi.org/10.5281/zenodo.14560944

Journals Conferences Book Chapters/Books Lecture/Expert Talk Delivered Conferences Attended Workshops/Seminar Attended FDP Attended Projects

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