Dr. Girish Taneja (Coordinator)

Conferences

- Presented a paper titled, “Beauty E-tailers E- Marketing Mix Practices and Impact on Sales Performance” during International Conference on Technology, Innovation and Entrepreneurship: For Sustainable Global Development & Economic Growth scheduled on April 06, 2024 at Apeejay Institute of Management & Engineering Technical Campus, Jalandhar
- Presented a paper titled, “Impact of e-promotion and social media engagement on the sales performance of online e-tailers” during International conference on Sustainable Management Practices scheduled on 5-6 April, 2024 at CSJM University Kanpur.
- Presented a paper titled, “Impact of e-marketing mix on the sales performance of e-tailers” during16th DTC Conference organized by ICFAI School of Social Sciences Hyderabad held on May 9th and 10th, 2024.
- Presented a paper titled, “Fashion E-tailing Marketing and Impact on Sales: An Empirical Study”, during 10^th Conference on Marketing and Business Strategy on Technology and Sustainability: Redefining the future of marketing”, scheduled for March 15-16, 2024, at IBS Hyderabad.
- Presented a paper titled, “Role of Social media engagement in business”, during International e-Conference on Challenges and Prospects in Sustainable Business Development”, scheduled for November 21-22, 2023, at CSJM University Kanpur.
- Presented a paper titled, “Journey of the Marketing mix to E-marketing mix: E-tailers Perspective”, during National conference on Shifting Paradigms in Social Sciences: Constraints and Solutions", scheduled for November 03-04, 2023 at SVVV Indore.
- Presented a paper titled,” Impact of E- Marketing Mix on the sales performance of Beauty E-tailers”, during International conference on “Digital Transformation for Business Sustainability & Growth”, on August 18th, 2023, LPU Jalandhar.
- Presented a paper titled, "E-marketing tools and practices in different Industries" at National Conference (online) on Innovations in Business and Management on 22-23 august 2022 at C.S.J.M. University, Kanpur.

Journals Conferences Book Chapters/Books Lecture/Expert Talk Delivered Conferences Attended Workshops/Seminar Attended FDP Attended Projects