DAV University DAV University
Toll Free number
1800-1800-190
Admission Helpline
070870-17551
070870-17552
070870-17553
8264911134
DAV University DAV University
Dr. Girish Taneja (Coordinator)
Journals
    1. Arora, U., & Taneja, G. (2006). An analytical study of physicians behaviour towards marketing of pharmaceutical products. Indian Journal of Marketing, 36(11).
    2. Taneja, G. & Arora, U. (2006). Promotional Tools In Pharmaceutical Industry – A Comparative Analysis of Major And Upcoming Players In India. Journal of IPM, 7 (2), 26-34.
      1. Taneja, G. & Kaushik, N. (2007). "Customer’s Perception towards Mobile Service Providers – An Analytical Study. The Icfai Journal of Services Marketing, 5(3), 39-52.
      2. Taneja, G. & Kaushik, N. (2007). Customer’s Preference and Satisfaction towards Men’s Readymade Garment Retail Formats. The Icfai Journal of Brand Management, 4(4), 14-27.
      3. Taneja, G. & Kaushik,N (2007). Influence of Promotional Tools offered by Pharmaceutical Industry on Physicians Prescribing Behaviour.  AIMA Journal of Management Research, 1(4).
      4. Taneja, Girish and Arora, U. (2007).  Physician Perception towards Promotional Tools Offered By Pharmaceutical Industry – A Comparative Age Wise Analysis. Journal of IPM, 8 (1), 1-16.
      5. Taneja, G. & Arora, U. (2007). Physician Perception towards Promotional Tools offered by Pharmaceutical Industry – A Comparative Practicing Status Wise Analysis. The Icfaian of Management Research, 7(2), 1-11.
      6. Kaushik, N., Kaushik V. & Taneja, G. (2008). An Analytical study of Customer Preference and Satisfaction in Indian Domestic Aviation Sector. The ICFAI Journal of Brand Management, 5(1), 6-19.
      7. Taneja, G. (2008).Impact of Pharmaceutical Industry Promotion Mix on Doctor’s prescribing Mix. Asia Pacific Business Review, 4(4), 82-95.
      8. Taneja, G. (2008). Sales Force Management – A Comparative Analysis of Major and Upcoming Pharmaceutical Companies in India. Gurukul Business Review, 4.
      9. Taneja, G. & Arora, U. (2008). An Analytical Study of Dispensing Behavior of Chemists. Journal of IPEM, 2(1), 82-90.
      10. Taneja, G. & Kaushik, N. (2009). Factors Influencing Customer Perception towards Banking Services. Marketing Paradigm, I (1).
      11. Taneja, G. & Kumari, L. (2012), Bank’s Employees Perception on Quality of Work Life and its Relation with Job satisfaction in Malwa Region of Punjab. International Journal of Research in Commerce, Economics & Management, 2(9).
      12. Taneja, G. & Kumari, L. (2012). Quality of Work Life and its Relation with Job Satisfaction. International Journal of Research in Commerce, Economics & Management, 3(2), 97-107.
      13. Taneja, G., Girdhar, R & Gupta N. (2012). Marketing Strategies of Global Brands in Indian Markets. Researchers World – Journal of Arts, Science & Commerce, 3(3).
      14. Taneja, G., & Girdhar, R. (2012). A Review of Environmental Sustainability Practices of Major Organized Retailers in India. OJAS, 7.
      15. Taneja, Girish, Dutta A. & Girdhar,R.(2013). Enhancing personal selling skill of managemenrt students through experiential learning. International Journal of Management, 4(4), 193-199.
      16. Taneja, G. (2013). Ziva pharmaceutical exploring international markets for expansion. Pacific Business Review International, 5(11), 98-107.
      17. Taneja, G., & Girdhar, R. (2014).Towards Sustainability in Retail Industry: A Study of Social and Environmental Sustainability Practices of Selected Practices of Selected Organized Retailers in India. FIIB Business Review, 2(2), 20-25.
      18. Chakranarayan V. & Taneja, G. (2014). Identifying Potential Segments in Indian Market for New and Renewable Energy Products: A Review of Demographics and Psychographics. JSSGIW Journal of Management. 1(2), 1-12.
      19. Taneja, G., Chakranarayan V. & Shankar S. (2015).Cross Cultural Comparison of Preference for Technology Products between Indian and African Students. JSSGIW Journal of Management. 2(2), 10-25.
      20. Taneja, G. (2016). A Case Study of Experiential Learning for Students. Indian Journal of Marketing. 46(4), 39-48.
      21. Taneja G. (2017).  Nestle India Maggi Rebuilding Trust. Indian Journal of Marketing. 47(5), pp. 37-47
      22. Taneja, G. (2017). What Happens Next.  Emerald Emerging Markets Case Studies. 7(3), 1-17.
      23. Taneja Dr, G., & Vij, S. (2017). How Big Bazaar Direct Got Stuck in Middle. Journal of Emerging Technologies and Business Management, 8(1), 1-12.
      24. Taneja, G. (2018). How are higher education institutions defining their meta-description tags? International Journal of Educational Management, 32(7), 1293-1306. 
      25. Taneja, G., & Bala, A. (2022). Impact of online ratings on the box office collection of Bollywood movies. International Journal of Internet Marketing and Advertising, 17(1-2), 217-230.
      26. Taneja, G., & Bala, A. (2023). Do the e-commerce and digital marketing curriculum of Indian B-schools embrace employability skills? World Review of Entrepreneurship, Management and Sustainable Development, 19, Nos. 3/4/5, 178-194

Journals Conferences Book Chapters/Books Lecture/Expert Talk Delivered Conferences Attended Workshops/Seminar Attended FDP Attended Projects

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