Dr. Girish Taneja (Coordinator)

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Journals

Impact of online ratings on the box office collection of Bollywood movies. International Journal of Internet Marketing and Advertising, 17(1-2), 2022, pp. 217-230.
How are higher education institutions defining their meta-description tags? International Journal of Educational Management, 32(7), 2018, pp. 1293-1306.
Taneja, G., &Vij, S. (2017). Big Bazaar Direct. IMT Case Journal,7(3).
Taneja, G. (2017). What happens Next. Emerald Emerging Markets Case Studies, 7(3).
Taneja, G. (2017). Nestle India Maggi Rebuilding Trust. Indian Journal of Marketing.
Taneja, G. (2017). A Case Study on Experiential Learning for Marketing Students. Indian Journal of Marketing, 46(4), pp. 39-48.
Taneja, G., Chakranaryan, V., & Shankar, S. (2015). Cross Cultural comparison of Preference for technology products between Indian and African Students. JSSGIW Journal of Management, 2(2), pp. 10-25.
Girdhar, R., &Taneja, G. (2014). Towards sustainability in retail industry: A study of social and environmental sustainability practices of selected organized retailers in India. FIIB Business Review (FBR), 2 (2), pp. 20-25.
Chakranaryan, V., &Taneja, G. (2014). Identifying Potential Segments in the Indian Market for New and Renewable Energy Products: A Review of Demographics and Psychographics. JSSGIW Journal of Management, 1(2), pp. 12-23.
Taneja, G., A. Dutta, A., &Girdhar, R. (2013). Enhancing personal selling skill of management students through experiential learning. International Journal of Management, 4(4), pp. 193-199.
Taneja, G., Joshi, M., Gupta, N., & Kumar, A. (2013). Ziva pharmaceutical exploring international markets for expansion. Pacific Business Review International, 5(11), pp. 98-107.
Girdhar, R., &Taneja, G. (2013). A review of Environmental Sustainability Practices of Major Organized Retailers in India. OJAS- Expanding Knowledge Horizon, 2(1), pp. 7-15.
Taneja, G., Girdhar, R., & Gupta, N. (2012). Marketing Strategies of Global Brand in Indian Markets. Researchers World- Journal of Arts, Science & Commerce, pp. 71-78.
Taneja, G., &Kumari, L. (2012). “Bank’s Employees Perception on Quality of Work Life and its Relation with Job satisfaction in Malwa Region of Punjab”, International Journal of Research in Commerce, Economics & Management, 2(9), 71-76.
Taneja, G., &Kumari, L. (2012). Quality of Work Life and its Relation with Job Satisfaction. International Journal of Research in Commerce & Management, 3(2), pp. 97-105.
Girdhar, R., &Taneja, G. Potential Impact of ‘FDI in Multi-Brand Retail Trade’ on Stakeholders in Indian Retail Industry, Impact of Foreign Direct Investment on Economic Growth in India. 978-93-82816-00-3.
Taneja, G., & Kaushik, N. (2009). Factors Influencing Customer Perception towards Banking Services. Marketing Paradigm, 1(1), pp. 17-24.
Taneja, G. (2008). Impact of Pharmaceutical Industry Promotion Mix on Doctor’s Prescribing Mix. Asia Pacific Business Review, 4(4), pp. 82-95.
Taneja, G. (2008). Sales Force Management – A Comparative Analysis of Major and Upcoming Pharmaceutical Companies In India. GurukulBusines Review, 4, pp. 112-117.
Taneja, G., & Arora, U. (2008). An Analytical Study of Dispensing Behavior of Chemists. Laksh Journal of IPEM, 2(1), pp. 82-90.
Kaushik, N., Kaushik, V., &Taneja, G. (2008). An Analytical study of Customer Preference and Satisfaction in Indian Domestic Aviation Sector. The ICFAI Journal of Brand Management, 1, pp. 6-19.
Taneja, G., & Kaushik, N. (2007). Customer’s Perception Towards Mobile Service Providers – An Analytical Study. The ICFAI Journal of Services Marketing, 3, pp. 39-52.
Taneja, G., & Kaushik, N. (2007). Customer’s Preference and Satisfaction towards Men’s Readymade Garment Retail Formats. The ICFAI Journal of Brand Management, 4(4), pp. 14-27.
Taneja, G., Kaushik, N., & Arora, U. (2007). Influence of Promotional Tools offered by Pharmaceutical Industry on Physicians Prescribing Behaviour. AIMA Journal of Management Research, pp. 01-19.
Taneja, G., & Arora, U. (2007). Physician Perception Towards Promotional Tools Offered by Pharmaceutical Industry – A Comparative Age Wise Analysis. Journal of IPM, 8(1), pp. 01-16.
Taneja, G., & Arora, U. (2007). Physician Perception Towards Promotional Tools Offered by Pharmaceutical Industry – A Comparative Practicing Status Wise Analysis. The Icfaian of Management Research, pp. 7-18.
Taneja, G., & Arora, U. (2006). Promotional Tools in Pharmaceutical Industry – A Comparative Analysis of Major and Upcoming Players in India. Journal of IPM, 7(2), pp. 26-34.
Arora, U., &Taneja, G. (2006). An Analytical Study of Physicians Behaviour Towards Marketing of Pharmaceutical Products. Indian Journal of Marketing, 36(11), pp. 10-13.

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