Dr. Girish Taneja (Coordinator)
Book Chapters/Books
  • Potential Impact of ‘FDI in Multi-Brand Retail Trade’ on Stakeholders in Indian Retail Industry. Published in an edited book titled “Impact of Foreign Direct Investment on Economic Growth in India”. ISBN No. 978-93-82816-00-3.
  • Gender Role Portrayal in Indian Advertisements. Indian Management. Bloomsbury Publishing, 1, 208-224. ISBN: 978-93-84052- 78-2.
  • Dynamics of a Digital Advertising Campaign. In Proceedings of 10th International Conference on Digital Strategies for Organizational Success, 385-391, ISBN: 978-93-5311-464-0.
  • Current scenario of social media marketing. In Proceedings of 10th International Conference on Digital Strategies for Organizational Success, 1393-1401, ISBN: 978-93-5311-464-0.
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