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Dr. Girish Taneja (Coordinator)
Conferences
  • Presented a paper titled," Evolution and Development of E-marketing mix: A systematic literature Review” at International Conference on Strategic Perspectives(ICSP-2022) on September 24-25, 2022 at DAV University, Jalandhar.
  • Presented a paper titled, "E-marketing tools and practices in different Industries" at National Conference (online) on Innovations in Business and Management on 22-23 august 2022 at S.J.M. University, Kanpur.
  • Presented a paper titled,”   "Do the e-commerce & digital marketing curriculum of indian b-schools embrace employability skills?" during "Management Conclave 2019 Theme: Business Agility in Volatile Times" at Mittal School of Business, LPU Jalandhar, November 7-8, 2019.
  • Presented a paper titled,” Impact of online ratings on the box office collection of Bollywood movies”, during  International conference on  “Volatile Consumer Behaviour & Marketing” at Mittal School of Business, LPU Jalandhar, 19 April 2019.
  • Presented a paper titled,” Current scenario of social media marketing”, during 10th  International conference on “Digital Strategies for Organizational success” at “Prestige Institute of Management, Gwalior”, 5-7 January 2019.
  • Presented a paper titled, “A review of factors qualifying India as a market for new and renewable energy products” at PTU sponsored National Conference on Rethink, Redefine, Redesign: A Futuristic Approach to Business in 2014.
  • Presented a paper titled, “Indian Pharma Industry in Post WTO Era - A Management Perspective” at National conference on Managerial Issues in Seamless Economy, February 27-28, 2004.
  • Presented a paper titled, “Kayakalp in Indian Pharma Industry in the Era of Globalization” at National conference on Emerging Issues In Changing Business Scenario, March 24, 2001.
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