COURSE CODE

MCJ101

COURSE NAME

History of the Media

CO1

Demonstrate an understanding of the origins of different media

CO2

Analyse the different ages of Indian Cinema

CO3

Discuss the role of newspapers and radio during the fight for India's independence

CO4

Know about history of print & electronic media.

COURSE CODE

MCJ102

COURSE NAME

Introduction to Communication

CO1

Know about basics of communication

CO2

Understand various forms of communication

CO3

Know about various models of Communication

CO4

Understand about various theories of Communication

COURSE CODE

MCJ103

COURSE NAME

Communication Lab

CO1

Demonstrate understanding of the importance of Communication

CO2

to channelize the creative, Critical and common thinking about various social concerns

CO3

to build confidence among students to perform responsibly

CO4

making students familiar with basics of writing and preparing for various types of media

COURSE CODE

MCJ104

COURSE NAME

Introduction to Print Journalism & Broadcast Media

CO1

Know in detail about print media

CO2

Understand about basics of news

CO3

Understand about Writing and Editing for Radio & T.V

CO4

Practically write in different ways for Newspaper & Magazines& Make a TV &  Radio show.

COURSE CODE

MCJ105

COURSE NAME

Design and Graphics for Media

CO1

Understand the basics of Design and Graphics & Various Type Composition & Printing Methods.

CO2

Understand fundamental design principles and elements.

CO3

Demonstrate proficiency in using industry-standard design software.

CO4

Apply design concepts to various media, including print, web, and multimedia & create visually engaging graphics that effectively communicate messages

COURSE CODE

MCJ 201

COURSE NAME

INTRODUCTION TO JOURNALISM

CO1

Understand the basics of news

CO2

Know and learn about aspects of reporting.

CO3

Understand about print media in detail.

CO4

Know how to write for newspapers.

COURSE CODE

MCJ202

COURSE NAME

Photo Journalism

CO1

Understand basics of photography & about various camera components.

CO2

Know in detail about photography, photo journalism & editing in detail.

CO3

Understand Basic of Photography and practically with do shoots in various fields.

CO4

Know the Uses of Lighting in Different Photography

COURSE CODE

MCJ203

COURSE NAME

Radio Production

CO1

Know about radio and its various components.

CO2

Understand about radio broadcasting in detail.

CO3

Practically know about Control Room, working Studio in detail & various Stages of Radio         Production.

CO4

Learn in detail about various stages of Radio Production.

COURSE CODE

MCJ204

COURSE NAME

Development Communication

CO1

Understand about development and its basics.

CO2

Understand Development communication & various paradigms.

CO3

Understand about media & its role in development

CO4

Understand the different concepts of new media technology in development

Course code

MCJ205

Course name

Media and Indian Political System

CO1

Know about media & political system.

CO2

Understand about constitution and governance.

CO3

Know about administrative set-up of Indian political system.

CO4

Know about Indian politics & various political ideologies.

COURSE CODE

MCJ206

COURSE NAME

Global Media and Politics

CO1

To know about the various Global Technology

CO2

To study about the various Global Conflict and Global Media

CO3

To study about the issues of global media.

CO4

To study about the various media platforms and news agencies.

Course Code

MCJ207

Course Name

Media Laws and Ethics

CO1

Learn about various articles of the constitution.

CO2

Learn about various laws and acts of the constitution

CO3

Define basic legal terminology.

CO4

Know about laws and ethics related to media.

Course Code

JMC 321

Course Name

Advertising: Concepts and Principles

CO1

To grasp basic advertising principles, including the role of advertising in the marketing mix and the various types of advertising media and formats.

CO2

To learn how different models and theories explain consumer responses to advertising. This includes understanding how cognitive, emotional, and behavioural responses are influenced by various advertising elements

CO3

To understanding of how different advertising media channels work, their characteristics, advantages, and limitations. This includes understanding how to select appropriate media channels based on target audience and campaign objectives

CO4

To gain an understanding of the different roles within an advertising agency, such as account executives, creative directors, media planners, and copywriters, and how these roles contribute to the overall function of the agency.

Course Code

JMC 323

Course Name

Communication Research and Methods

CO1

To gain a foundational understanding of key concepts in media research, including the purpose, scope, and importance of studying media content and audiences.

CO2

To grasp fundamental concepts of media surveys, including their purpose, importance, and various applications in media research and decision-making

CO3

To develop skills in designing effective sampling plans, including defining the target population, determining sample size, and selecting appropriate sampling techniques based on research objectives

CO4

To develop skills in analyzing quantitative data from media research, including using statistical methods to interpret survey results, content analysis data, and audience metrics.

Course Code

JMC 331

Course Name

Introduction to Web Journalism

CO1

To analyze various CMC platforms and tools (e.g., social media, messaging apps, virtual meeting software), understanding their features, functionalities, and appropriate use cases.

CO2

To identify and describe key milestones in the history of the Internet, including significant technological innovations, policy decisions, and major events that influenced its growth and evolution.

CO3

To grasp the basic principles of web journalism, including the differences between traditional and digital journalism, and the key characteristics of online news platforms.

CO4

To grasp fundamental design principles, including balance, contrast, alignment, repetition, and proximity, and how these principles contribute to effective visual communication.

Course Code

JMC 331A

Course Name

Introduction to Web Journalism (Practical)

CO1

To analyse how the context in which the CMC form is used (e.g., professional vs. personal) affects its functionality and user experience.

CO2

To be able to identify and describe trends, patterns, and behaviors in social media usage, including viral content, engagement metrics, and demographic insights.

CO3

To grasp the fundamentals of online media and blogging, including the different types of content, platforms, and purposes.

Course Code

JMC 319

Course Name

Introduction to Film Studies

CO1

To be familiar with key terms and concepts in cinema, such as mise-en-scène, cinematography, editing, sound, and narrative structure.

CO2

To learn about significant filmmakers, actors, and other key figures in Indian cinema, understanding their impact on the industry and their contributions to its development.

CO3

To learn to apply different theoretical frameworks to film analysis, enabling them to interpret films from various critical perspectives and gain deeper insights into their meanings and implications.

CO4

To develop the ability to critically analyze films, focusing on narrative structure, visual style, thematic elements, and technical aspects.

Course Code

JMC 322

Course Name

Media and Event Management

CO1

The core principles of media management, including the role of media in the marketing and advertising mix, and how media management supports organizational objectives.

CO2

To grasp fundamental principles of media management, including strategic planning, organizational structure, and resource allocation in media organizations.

CO3

To grasp fundamental principles of event management, including the purpose and goals of different types of events (e.g., corporate events, social events, conferences).

CO4

To learn about the various roles and career opportunities within event management, including event planners, coordinators, producers, marketers, and technical staff.  

Course Code

JMC 332

Course Name

Public Relations and Corporate Communication

CO1

To gain knowledge of the origins of public relations, including early practices and historical figures who contributed to the development of PR as a profession.

CO2

To understand the core functions of public relations, including media relations, crisis management, internal communication, and community engagement.

CO3

To grasp the fundamental principles of corporate communication, including its role in shaping corporate identity, managing reputation, and supporting organizational objectives.

CO4

Identify and describe the core elements of corporate identity, including logos, color palettes, typography, and brand messaging.

Course Code

JMC 333

Course Name

Media and Contemporary issues

CO1

Students can articulate the core principles and objectives of the Right to Education in a written assignment or presentation.

CO2

Define and discuss key social issues affecting communities today, such as poverty, inequality, and discrimination.

CO3

To provide students with a solid foundation in understanding both national and international organizations, preparing them to analyze and engage with these entities effectively.

CO4

To develop students' abilities to critically analyze information, understand the impact of misinformation, and stay informed about current events.

Course Code

JMC 334

Course Name

Synopsis/Project

CO1

Aims to equip students with the skills necessary to conduct and present research effectively.

Course Code

JMC 335

Course Name

Internship/Industrial Training

CO1

Develop key professional skills such as communication, teamwork, problem-solving, and time management.