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Ajit Kumar
Conferences
  • Kumar, A. (2026, March). Restructuring outcomes: A longitudinal financial analysis of divestitures in India. International Conference, Panjab University, Chandigarh .

 

  • Kumar, A. (2025, March). Trends in the adoption of over-the-top platforms: Bibliometric analysis. International Conference, Panjab University, Chandigarh.

 

  • Kumar, A. (2025, February). Exploring the link between financial literacy and CBDC adoption: Insights from Chandigarh students. National Conference, Chandigarh University, Chandigarh, India. .

 

  • Kumar, A. (2025, January). Exploring generative AI adoption among university students: Insights from the technology acceptance model. International Conference, IIM Shillong, India.

 

  • Kumar, A. (2024, December). Social media marketing and customer engagement in retail: A bibliometric analysis. International Conference, Gian Jyoti Institute of Management and Technology.

 

  • Kumar, A. (2024, June). Study of factors influencing behavioural intention towards use of over-the-top platforms in India. National Conference, Gian Jyoti Institute of Management and Technology

 

  • Kumar, A. (2024, March). Investigating the antecedents of sustainable consumption behaviour among Indian consumers. International Conference, Panjab University, Chandigarh.

Journals Conferences Book Chapters/Books Lecture/Expert Talk Delivered Conferences Attended Workshops/Seminar Attended FDP Attended Projects

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