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Department of Commerce, Business Management and Economics Research Publications

Dr. Sandeep Vij  :   Research Publications

  • Bedi, H. S., Vij, S., & Farooq, R. (2025). Maximizing business performance through entrepreneurial orientation: a multilevel analysis. International Journal of Innovation Science, 17(1), 72-93.https://doi.org/10.1108/IJIS-03-2023-0065
  • Sharma, A. K., & Vij, S. (2024). Dynamic Capability of the Most Sustainable Firm in Indian Metal Industry: A Mixed-Method Approach. IUP Journal of Business Strategy, 21(1).
  • Vij, S., & Kaur, B. (2024). Measuring consumer perceptions towards S-commerce: scale development and validation. Rajagiri Management Journal. https://doi.org/10.1108/RAMJ-06-2024-0166
  • Singh, G., Singh, I., & Vij, S. (2024). Exploring the Influence of Gender on the Relationship between Customer Loyalty and Positive Word of Mouth, Korea Review of International Studies, 17(SI 01), pp.277-295.
  • Vij, S., & Sharma, A. K. (2023). Case-Based Research on Mergers and Acquisitions: A Review. IUP Journal of Business Strategy, 20,(3), pp.23-47.
  • Farooq, R., Dash, D., Vij, S., & Bashir, M. (2023). Guest editorial: Role of knowledge management in turbulent times. VINE Journal of Information and Knowledge Management Systems, 53(2), 205-209. DOI: 10.1108/VJIKMS-03-2023-318
  • Singh Bedi, H., Vij, S., & Farooq, R. (2023). India’s entrepreneurial landscape: unpacking the relationship between entrepreneurial orientation and business performance. Global Knowledge, Memory and Communication. ahead-of-print https://doi.org/10.1108/GKMC-03-2023-0099
  • Farooq, R., & Vij, S. (2022). Toward the measurement of market orientation: scale development and validation. Management Research Review, Vol. 45 No. 10, pp. 1275-1295 https://doi.org/10.1108/MRR-12-2020-0753
  • Farooq, R., Vij, S., & Kaur, J. (2021). Innovation orientation and its relationship with business performance: Moderating role of firm size. Measuring Business Excellence, Vol. 25 No. 3, pp.328-345. https://doi.org/10.1108/MBE-08-2020-0117.
  • Vij, S. (2020). The Relationship Between Entrepreneurial Orientation and Knowledge Management Orientation, The IUP Journal of Knowledge Management, Vol.18, No.3, pp.23-38.
  • Sharma, A. K., & Vij, S. (2019). Communities of Practice: An Engine of Social Capital and Business Performance. Communities of Practice: An Engine of Social Capital and Business Performance”, Our Heritage, 67(10), 144-157.
  • Farooq, R., & Vij, S. (2019). Does market orientation mediate between knowledge management orientation and business performance? Journal of Information & Knowledge Management, 18(04), DOI: 10.1142/S0219649219500394
  • Vij, S. (2019). The Interface of Corporate Governance with M&A: Research Themes, The IUP Journal of Business Strategy, Vol. XV, No.3, pp.19-38
  • Bedi, S., & Vij, S. (2018). Infosys Limited: Corporate Governance Issues in Panaya Deal. Journal of Emerging Technologies and Business Management, 9(1), 29-48.
  • Singh, G., Singh, I., &Vij, S. (2018). Antecedents and Consequences of Customer Loyalty: A Conceptual Model. accepted for publication in the International Journal of Applied Business and Economic Research, Vol.15 February 2018 issue.
  • Farooq, R., & Vij, S. (2018). Linking Entrepreneurial Orientation and Business Performance: Mediating Role of Knowledge Management Orientation. accepted for publication in Pacific Business Review International, 10(8), February 2018 issue.
  • Taneja, G., &Vij, S. (2017). Big Bazaar Direct. IMT Case Journal,7(3).
  • Farooq, R. &Vij. S. (2017). “Moderating Variables in Business Research”, The IUP Journal of Business Strategy, 14(4), 34-54.
  • Vij, S., &Farooq, R. (2016). Moderating Effect of Firm Size on Relationship between IT Orientation and Business Performance. The IUP Journal of Knowledge Management, XIV, No. 4, pp. 34-52.
  • Vij, S. (2016). Quality to Loyalty in Retail Banking: A Conceptual Model. Synergy: Journal of Commerce and Management. Vol. 2, Issue, pp. 44-52
  • Vij, S. (2016). Are subjective business performance measures justified? International Journal of Productivity and Performance Management. Vol.65, No.5, pp. 603–621.
  • Bedi, H. S., &Vij., S. (2016). Antecedents and Consequences of Frugal Innovation: A Conceptual Model. in K. Ghuman, A. Sharma, and A. Garg (Ed.), Indian Management: Proceeding of International Conference on Indian Management. Thapar University, 2016 (pp. 253-269), Bloomsbury: India.
  • Vij, S., &Bedi, H. S. (2016).Effect of organizational and environmental factors on innovativeness and business performance relationship.International Journal of Innovation Management.20(3), pp. 1-28.
  • Vij, S. (2015). Connecting Customer Loyalty to Growth. ShodhPrerak, Vol. V, Issue 3/4, 2015, pp.137-144
  • Vij, S., & Farooq, R. (2015). The relationship between learning orientation and business performance: Do smaller firms gain more from learning orientation?The IUP Journal of Knowledge of Knowledge Management, 13(4), pp. 7-28.
  • Bedi, H., &Vij, S. (2015). How do age, type, size and nature determine firms’ entrepreneurial orientation? International Journal of Applied Business and Economic Research, 13(3), 1015-1030.
  • Vij, S., &Bedi, H. S. (2015). Entrepreneurship and economic development - Theoretical perspectives, The Economic World, 2(1), pp. 1-12.
  • Vij, S., & Farooq, R. (2014). Multi-group moderation analysis for relationship between knowledge sharing orientation and business performance.  International Journal of Knowledge Management (IJKM), 10(3), pp. 36-53.
  • Vij, S., &Farooq, R. (2014). Knowledge sharing orientation and its relationship with business performance: A structural equation modelling approach. The IUP Journal of Knowledge Management, 12(3), pp. 17-41.
  • Vij, S. (2013). Predictors of attitude toward advertising – An empirical study of North Indian consumers. Abhigyān, 31(3), pp. 53-63.
  • Vij, S., & Sharma, P. (2013). Does entrepreneurial education enhance the entrepreneurial drive of business students? IUP Journal of Entrepreneurship Development (IJED), 10(2), pp. 65-82.
  • Vij, S., &Bedi, H. S. (2012). Relationship between entrepreneurial orientation and business performance: A review of literature.The IUP Journal of Business Strategy, 9(3), pp. 17-31.
  • Vij, S. (2012). Psychographic segmentation based on belief factors underlying attitude toward advertising in general. International Journal for Management Research (IJMR), 1(4), pp. 34-54.
  • Vij, S. (2012). Are you using social media for marketing? North India’s Business and Trade, 1(2), pp. 50-51.
  • Vij, S., & Singh, R. (2011). Dimensions of consumers’ advertising beliefs in India. Indian Journal of Marketing (IJM), 41(3), pp. 21-32.
  • Vij, S., Sharma, R., & Sharma, M. K. (2010). A study of identifying the emotional competence of indian salespeople. The IUP Journal of Marketing Management (IJMM),9(3), pp. 24-40,
  • Singh, R., &Vij, S. (2008). Public attitude toward advertising: An empirical study of Northern India. The ICFAI Journal of Marketing Management, 7(1), pp. 49-66.
  • Vij, S. (2007). Outsourcing: From BPO to KPO (Indian kaleidoscope). In: Strategic Outsourcing, Ed: Dogra, B., Khara, N., &Verma, R., pp. 273-283 New Delhi: Deep & Deep Publishers.
  • Vij, S. (2003). Knowledge Sharing: The Core of Knowledge Management.M-World, Journal of Ludhiana Management Association, 2(1), pp. 16-18.

 

 Dr. Girish Taneja :   Research Publications

  • Arora, U., & Taneja, G. (2006). An analytical study of physicians behaviour towards marketing of pharmaceutical products. Indian Journal of Marketing, 36(11).
  • Taneja, G. & Arora, U. (2006). Promotional Tools In Pharmaceutical Industry – A Comparative Analysis of Major And Upcoming Players In India. Journal of IPM, 7 (2), 26-34.
  • Taneja, G. & Kaushik, N. (2007). "Customer’s Perception towards Mobile Service Providers – An Analytical Study. The Icfai Journal of Services Marketing, 5(3), 39-52.
  • Taneja, G. & Kaushik, N. (2007). Customer’s Preference and Satisfaction towards Men’s Readymade Garment Retail Formats. The Icfai Journal of Brand Management, 4(4), 14-27.
  • Taneja, G. & Kaushik,N (2007). Influence of Promotional Tools offered by Pharmaceutical Industry on Physicians Prescribing Behaviour.  AIMA Journal of Management Research, 1(4).
  • Taneja, Girish and Arora, U. (2007).  Physician Perception towards Promotional Tools Offered By Pharmaceutical Industry – A Comparative Age Wise Analysis. Journal of IPM, 8 (1), 1-16.
  • Taneja, G. & Arora, U. (2007). Physician Perception towards Promotional Tools offered by Pharmaceutical Industry – A Comparative Practicing Status Wise Analysis. The Icfaian of Management Research, 7(2), 1-11.
  • Kaushik, N., Kaushik V. & Taneja, G. (2008). An Analytical study of Customer Preference and Satisfaction in Indian Domestic Aviation Sector. The ICFAI Journal of Brand Management, 5(1), 6-19.
  • Taneja, G. (2008).Impact of Pharmaceutical Industry Promotion Mix on Doctor’s prescribing Mix. Asia Pacific Business Review, 4(4), 82-95.
  • Taneja, G. (2008). Sales Force Management – A Comparative Analysis of Major and Upcoming Pharmaceutical Companies in India. Gurukul Business Review, 4.
  • Taneja, G. & Arora, U. (2008). An Analytical Study of Dispensing Behavior of Chemists. Journal of IPEM, 2(1), 82-90.
  • Taneja, G. & Kaushik, N. (2009). Factors Influencing Customer Perception towards Banking Services. Marketing Paradigm, I (1).
  • Taneja, G. & Kumari, L. (2012), Bank’s Employees Perception on Quality of Work Life and its Relation with Job satisfaction in Malwa Region of Punjab. International Journal of Research in Commerce, Economics & Management, 2(9).
  • Taneja, G. & Kumari, L. (2012). Quality of Work Life and its Relation with Job Satisfaction. International Journal of Research in Commerce, Economics & Management, 3(2), 97-107.
  • Taneja, G., Girdhar, R & Gupta N. (2012). Marketing Strategies of Global Brands in Indian Markets. Researchers World – Journal of Arts, Science & Commerce,3(3).
  • Taneja, G., & Girdhar, R. (2012). A Review of Environmental Sustainability Practices of Major Organized Retailers in India. OJAS, 7.
  • Taneja, Girish, Dutta A. & Girdhar,R.(2013). Enhancing personal selling skill of managemenrt students through experiential learning. International Journal of Management, 4(4), 193-199.
  • Taneja, G. (2013). Ziva pharmaceutical exploring international markets for expansion. Pacific Business Review International, 5(11), 98-107.
  • Taneja, G., & Girdhar, R. (2014).Towards Sustainability in Retail Industry: A Study of Social and Environmental Sustainability Practices of Selected Practices of Selected Organized Retailers in India. FIIB Business Review, 2(2), 20-25.
  • Chakranarayan V. & Taneja, G. (2014). Identifying Potential Segments in Indian Market for New and Renewable Energy Products: A Review of Demographics and Psychographics. JSSGIW Journal of Management. 1(2), 1-12.
  • Taneja, G., Chakranarayan V. & Shankar S. (2015).Cross Cultural Comparison of Preference for Technology Products between Indian and African Students. JSSGIW Journal of Management. 2(2), 10-25.
  • Taneja, G. (2016). A Case Study of Experiential Learning for Students.Indian Journal of Marketing. 46(4), 39-48.
  • Taneja G. (2017).  Nestle India Maggi Rebuilding Trust. Indian Journal of Marketing. 47(5), pp. 37-47
  • Taneja, G. (2017). What Happens Next.  Emerald Emerging Markets Case Studies. 7(3), 1-17.
  • Taneja Dr, G., & Vij, S. (2017). How Big Bazaar Direct Got Stuck in Middle. Journal of Emerging Technologies and Business Management, 8(1), 1-12.
  • Taneja, G. (2018). How are higher education institutions defining their meta-description tags? International Journal of Educational Management, 32(7), 1293-1306. 
  • Taneja, G., & Bala, A. (2022). Impact of online ratings on the box office collection of Bollywood movies. International Journal of Internet Marketing and Advertising, 17(1-2), 217-230.
  • Taneja, G., & Bala, A. (2023). Do the e-commerce and digital marketing curriculum of Indian B-schools embrace employability skills?World Review of Entrepreneurship, Management and Sustainable Development, 19, Nos. 3/4/5, 178-194

 

Dr. Ashutosh Gupta  :   Research Publications

  • Gupta, A. and Nagrath G. (2024). “Factors Determining Switch from Traditional to Contemporary Investment Avenues: An Empirical Study”Pacific Business Review International. Vol 16 (8) PP 10-18.
  • Gupta, A. and Nagrath G. (2024). “ Contemporary Investment avenues: An investors outlook” VOl XIII (1) Page No. 14-21.
  • Gupta, A and Randhawa, G. (2020) “Social Security of Employees In Cooperative And Private Sugar Mills of Punjab: An Empirical Study ” Journal of Institute of Public Enterprise. Vol. 43 (1), pp. 79-94
  • Gupta, A. and Nagrath G. (2020). “Regulatory Decontrol of Indian Sugar Companies: A Financial Perspective”. SugarTech.  Vol. 22/967-77.
  • Gupta, A. and Nagrath G. (2020). “Determinants of Profitability of Non-Banking Financial Companies – A Panel Data Approach” GNA Journal of Management and Technology. Vol. 10.pp 13-17.
  • Daroch, B, Nagrath,G., Gupta,A (2021). “A Study on Factors Limiting Online Shopping Behaviour of Consumers”. Rajagiri Management Journal. Vol.15.39-52
  • Nagrath, G, Gupta, A., Daroch,B. An assessment of Job Motivation of school Teachers through Job diagnostic survey” Opus. Symbiosis centre for Management and Human Resource Development. Vol 11/ 94-106
  • Gupta, A. and Nagrath G. (2019). “Mutual Fund Investments and Socio Economic Status- An Empirical Study of Punjab. “GNA Journal of Management and Technology. Vol. 10.
  • Gupta, A and Kaur, H. (2019) “Financial Performance of Regional Rural Banks of Punjab: A Comparative Study” Unnayan- International Bulletin of Management and Economics. Vol. 10. Pp. 55-65.
  • Gupta, A and Randhawa, G. (2018) “Welfare Facilities In Sugar Mills of Punjab: An Empirical Study” Indian Management Studies, Vol. 22 (1), pp. 53-70.
  • Gupta, A and Randhawa, G. (2018) "Financial Status of Cooperative Sugar mills in Punjab". Co-operative Perspective. Vol. 53 (1&2), pp. 1-17.
  • Gupta, A and Randhawa, G. (2018) “Social Security practices in co-operative and private sugar mills of Punjab- A comparative study” Business Analyst. Vol. 38 (2), pp. 26-44.
  • Gupta, A and Randhawa, G. (2018). “Financial Performance of Sugar Mills in Punjab- A Comparative Study” Indian Journal of Accounting. Vol.50 (1). Pp.87-96.
  • Nagrath, G and Gupta, A. (2018). “A Study on Holland’s Personality Types and Employment Realities- An Empirical Evidence”. Indian Journal of Training and Development. Vol. 48 (1). Pp. 34-43.
  • Jain, V and Gupta, A. (2018). “Impact of the Fourth Industrial Revolution on India- Opportunities and challenges” Conference Issue. Pp. 89-108.
  • Randhawa, G. Gupta, A. (2017). “Workers perception of welfare facilities: A Comparative study of sugar mills of Punjab. Management Dynamics. Vol. 17 (1). Pp. 24-35.
  • Randhawa, G. Gupta, A. (2017). “Key Indicators of Sugar Industry- A Comparative Study Of Punjab”, Pravara Management Review (Vikhe Patil Foundation's, PUNE),16(1).
  • Nagrath, G. A. Gupta, A. (2015). Reasons of Unbalanced Growth of Management Institutes in Punjab. Euro Asia Research and Development Association, International Journal of research in IT and Management, 5(4), 1-16.
  • Randhawa, G. Gupta, A. (2014). Present Status and Challenges of Sugar Industry in Punjab. Prajnan- Journal of Social and Management Sciences-National Institute of Banking Management,42(4). 375-391.
  • Gupta, G. Gupta, A. (2013). Green Recruiting, International Journal of Management & Information Technology, 3(3), 32-36.
  • Gupta, A. Randhawa, G. (2012). Services in Insurance Sector-A Doubtful Case. International Journal of Marketing, Financial Services & Management Research, 1(5), 34-41.
  • Gupta, A. (2008). Pragmatics of Mutual Funds, GNA Journal of Management & Technology, 3(1). 63-70.

 

Dr. Gitika Nagrath  :   Research Publications

  •  Gupta, A., Nagrath, G., Factors Determining Switch from Traditional to Contemporary Investment Avenues: An Empirical Study, Pacific Business Review (Web of Science), 02/2024, International
  • Daroch, B., Nagrath, G., Gupta, A., A study on factors limiting online shopping behaviour of consumers, Rajagiri Management Journal (Emerald), 2021, 10.1108/RAMJ-07-2020-0038, 0972-9968, International
  • Nagrath, G., Gupta, A., Bindia, An Assessment of Job Motivation of School Teachers through Job Diagnostic Survey, OPUS: HR Journal, 11, 1, 94-106, 0973-9866, National
  • Gupta, A., Nagrath, G., Regulatory Decontrol of Indian Sugar Companies: A Financial Perspective, Sugar Tech (Springer), 22, 6, 967-977, 09721525, 10.1007/s12355-020-00857-4, International
  • Gupta, A., Nagrath, G., Mutual fund investment and socio economic status- an empirical study of Punjab, GNA Journal of Management & Technology, 0974-5726, X, 1, 39-46, 2019, National
  • Nagrath, G., A Study on demographic based differences in work motivation of school teachers, Indian Journal of Training and Development, 49, 1, 36-41, 09715592, 2019, National
  • Nagrath, G., Work Motivation of School Teachers: An Application of Job Characteristics Model, Journal of Strategic Human Resource Management, 8, 2, 26-30, 2277-2138, 2019, National
  • Nagrath, G., Gupta, A., A Study on Holland's Personality Types and Employment Realities: An Empirical Evidence, Indian Journal of Training and Development, 48, 1, 34-43, 09715592, 2018, National
  • Nagrath, G., Sidhu, A.S., Antecedents Determining Quality of Management Education in Punjab: A Student's Outlook, Metamorphosis (Sage), 17, 1, 18-27, 09726225, 23489324, 2018, International
  • Bindia, Nagrath, G., Studying the Relationship between Emotional Intelligence and Stress among Teachers of Professional Institutes, International Journal of Movement Education and Social Science, 7, 1, 374-381, 2321-3779, 2018, International
  • Nagrath, G., Sidhu, A.S., Management Education in Punjab: Growth and Quality Concern, Pravara Management Review, 16, 1, 31-38, 09757201, 2016, National
  • Nagrath, G., Sidhu, A.S., An Empirical Evidence on the Factors Affecting the Quality of Management Education in Punjab, DIAS Technology Review, 13, 1, 45-54, 09729658, 2016, International
  • Nagrath, G., Gupta, A., Reasons of Unbalanced Growth of Management Institutes in Punjab, International Journal of Research in IT and Management, 5, 4, 1-16, 2231-4334, 2015.
  • Nagrath, G., Khanna, P., Recent Developments in Corporate Governance: An Indian Context, International Journal of Research in Economics and Social Sciences, 5, 4, 202-220, 2249-7382, 2015.
  • Nagrath, G., Gupta, A., Green Recruiting, International Journal of Management & Information Technology, 3, 3, 32-36, 2278-5612, 2013.
  • Khanna, P., Nagrath, G., Status of Corporate Social Responsibility in Indian Context, Asia Pacific Journal of Research in Business Management, 2, 1, 178-187, 2229-4104, 2011.
  • Nagrath, G., Singh, D.R., Work-Family Conflict among Teachers of Professional Educational Institutes, Effective Management, 25, 1, 33-38, 2008.

 

Puneet Sharma :   Research Publications

  • Pachpore, P., & Sharma, P. (2014). District wise prioritizing for public fund utilization to improve the HDI of Maharashtra, IJMSSR.
  • Pachpore, P., & Sharma, P. (2013). District wise prioritizing for public fund utilization to improve the HDI of Kerala. 4D international journal of Management and Science, 4(1), pp. 123.
  • Pachpore, P., & Sharma, P. (2013). District wise prioritizing for public fund utilization to improve the HDI of Madhya Pradesh. 4D International Journal of IT and Commerce, 3(2), pp. 118.
  •  Pachpore, P., & Sharma, P. District wise prioritizing for public fund utilization to improve the HDI of Punjab, PIRJMs.

 

Dr. Rajesh Shankar Sharma : Research Publications

  • Sharma, R. S. (2021). A study on managerial capabilities (entrepreneurial orientation and mindset) and respective international opportunity exploitation in North Indian SMEs of India. International Journal of Business and Globalisation, 20(4), Article ID: IJBG 325296. https://doi.org/10.1504/IJBG.2021.10044741
  • Sharma, R. S. (2020). Measuring customer experience towards internet banking service: A study of retail banks in India. International Journal of Management, 11(12), 97-108. ISSN: 0976-6510.
  • Sharma, R. S. (2019). The influence of demographic features on consumer decision making in QSR: An Indian consumer perspective. Pacific Business Review International, 12(2), 83-91. ISSN: 0974-438X.
  • Sharma, R. S. (2019). Transforming India: From bricks & mortar to bricks and clicks. Indian Journal of Research, 3, 1–10. ISSN: 2231-6655.
  • Sharma, R. S. (2018). Impact of demonetisation: Customer inclination towards digital transactions. Pacific Business Review, 10(8), 71–75. ISSN: 0974-438X.
  • Sharma, R. S. (2016). Gandhi’s perspective on Nayi Talim. Pratibha Spandan Hill Quest Journal, 4(2), 49-51. ISSN: 2454-3144.
  • Sharma, R. (2016). Social networking service: A study on its impact on human beings. International Journal of Innovation and Research in Computer Science, 4, 7-12. ISSN: 2394-2783.
  • Sharma, R. S. (2015). Banks educating customers towards contemporary banking services. International Journal of Multidisciplinary, 4(5), 1350–1352. ISSN: 2455-3085.
  • Sharma, R. S. (2014). A study on retail banking promotional measures. In Interdisciplinary Research Engineering, Technology & Management(pp. 185–193). Scholedge International Journal of Management & Development, 3(11). ISSN: 2394-3378.
  • Sharma, R. S. (2013). Customer perception towards five dimensions of service quality of Indian commercial banks with reference to SBI and HDFC Bank. Rai Management Journal, 7(1), 37–41. ISSN: 0975-4326.
  • Sharma, R. S. (2013). Emerging market space in India. COSMOS Journal, 4, 164–172. ISSN: 2249-6408.
  • Sharma, R. S. (2012). Professional morals and ethics. New Horizon Research Journal, 9, 120–122. ISSN: 2277-5218.
  • Sharma, R. (2012). Branding of services in the banking sector in India. SS International Journal of Business and Management Research, 2(3), 1–11. ISSN: 2231-4970.
  • Sharma, R. S. (2012). Corporate social responsibility and business ethics. ZENITH International Journal of Multidisciplinary Research, 2(8), 137–148. ISSN: 2231-5780.

 

Dr. Satinder Kumar : Research Publicatons

  • Kumar Satinder, (2006),” Female Foeticide. A Gloomy Facet of Humanity”, Legal Journal Quest for Justice, Vol. II, No.1, pp 49-61, Aligarh Muslim University, Aligarh.
  • Kumar Satinder, (2009) “Sex Ratio in Punjab”, The Indian Journal of Political Science, Vol.70, April to June, No 2, pp 509-19.
  • Kumar Satinder, (2014), “Industrial Sickness in Small Scale Industrial Sector of India-With Special Reference to Financial Gap” Arthshastra: Indian Journal of Economic and Research, Vol. 3, March April, pp10-23.
  • Kumar Satinder (2015), “Financial Performance and Sickness of Small Scale Industrial Sector in Punjab and Haryana- An Empirical Analysis” Anveasak, Vol.45, January-June, No.1, pp 9-24.
  • Kumar Satinder, P Singh, Technical Efficiency in the Small Scale Industrial Sectors of Punjab and Haryana - A Comparative Analysis, South East European Journal of Economics and Business,6(2)
  • Kumar Satinder, P Singh, (2011), Productivity Growth and Production Structure in Small Scale Industrial Sector: A Comparison of Punjab and Haryana, International Journal of Research in Commerce, Economics and Management, Vol. 1, October, No 6, 25-31.
  • Khanna, P. and Satinder Kumar, (2024), “Exploring the Expansion Trajectory of the Indian Automobile Sector: The Scientific Temper, Vol.15, No.3, pp 2766-2770.
  • Khanna, P., and Satinder Kumar, (2024), “Growth of Automobile Industry in India”, Business, Management and Economics Engineering, Vol22, Issue1, pp 682-696.
  • Khanna, P., and Satinder Kumar, (2024). Analyzing the Performance of the Indian Automobile Sector. International Journal of Science and Social Science Research, 2(3), 238–245.
  • Khanna, P., and Satinder Kumar, (2024). “A Decade of Growth in the Indian Automobile Industry” Vol.19, Issue6, pp 137-141.
  • Kaur, A. and Satinder Kumar, (2024), “Productivity and Efficiency in the Indian Leather Industry: A Non Parametric Analysis. Vol.2A, pp 200-216.
  • Dogra, C. and Satinder Kumar (2021), “Funding of MSMEs in Developing Countries: An Overview of Innovative Approaches, Strategic Perspectives for Managers, pp123-135, DAV University, Jalandhar

 

Sidhartha Sharma : Research Publications

  • Sharma, S. (2017). Emotional intelligence at the Workplace: Why it means more than intelligence. PRJ, V, pp. 21-26.
  • Sharma, S. (2017). Human Resource Factors and Competitive Challenges Influencing the Supply Chain World: Review and Analysis. Pacific business review international, 10 (1), pp. 148-152.
  • Sharma, S. G. S. (2017). Impact of IFRS on the Financial Reporting Practices of Selected Countries: Review and Analysis. International Journal of Economic Perspectives, XI (2), pp. 555-562.
  • Sharma, S. G. S. (2017). Strategic accounting: Role of accounting in formulating and implementing multinational business strategy at different environmental levels. International Journal of science, Technology and Management, VI (1), pp. 256-262.
  • Sharma, S. (2016). A comparative study of financial reporting practices in India, US, and UK in line with IFRS. International journal of advanced research, IV (8), 1532-1542.
  • Sharma, S. (2016). Inter-generational conflicts at the workplace: Misconceptions and realities? Psycho-Lingua, 46(2), pp. 146-152.
  • Sharma, S. (2016). Impact of changing lifestyle on Indian customers. Future Retailing in India, I, pp. 166-172.
  • Sharma, S. (2015). Factors Affecting the development of international accounting: Review and analysis. International journal of research in Commerce and Management, VII, pp. 29-22.
  • Sharma, S. (2015). Venture capital financing in India: Review and analysis. The Summit, I, pp. 39-45.
  • Sharma, S. (2015). Corporate restructuring in India: status and key strategies. APEX, III, pp. 8-11.
  • Sharma, S. (2014). Mutual funds in India: Review and analysis. ACBS, I, pp. 443-449
  • Sharma, S. (2014). Accounting diversity and development in global arena. ICRIET, II, pp. 713-717.
  • Sharma, S. (2013). E-Marketing Models: Review and analysis. PRJ, I, pp. 187-194.

 

Bindia Daroch  : Research Publications

  • Daroch, B., Nagrath, G., and Gupta, A. (2021). “A study on factors limiting online shopping behaviour of consumers”, Rajagiri Management Journal, DOI 10.1108/RAMJ-07-2020-0038, ISSN: 0972-9968.
  • Nagrath, G., Gupta, A. & Bindia (2020). “An Assessment of Job Motivation of School Teachers through Job Diagnostic Survey”, OPUS: HR Journal (Symbiosis Centre of Management and Human Resource Development), Vol. 11 (1), 94-106. ISSN- 0973-9866.
  • Daroch, B., & Nagrath, G. (2018). Studying the Relationship between Emotional Intelligence and Stress Among Teachers of Professional Institute. International Journal of Movement Education and Social Science, Vol 7(1), pp. 374-381.
  • Walia, G. K., & Daroch, B. (2017). Retention Practices: Remedy to Employee Turnover Disease. International Journal of Engineering Technology, Management and Applied Sciences, 5 (5), pp. 576-581.
  • Daroch, B. (2017). Consumer’s Perception Towards Social Media Advertising. International Journal of Research in Business Studies, 2 (1), pp. 53-64.
  • Malhan, S., & Bindia. (2016). Measures to turn around the Indian Higher Education System. International Journal of Research in Business Studies, 1(1), pp. 63-70.
  • Bindia, & Pachpore, P. (2015). District wise Prioritizing for public fund utilization to improve the HDI of Bihar. I-Explore International Research Journal Consortium, India, 4(5), pp. 9-12.
  • Bindia, & Pachpore, P. (2015). District Wise Prioritizing for Public Fund Utilization to Improve the HDI of Rajasthan.MERC Global's International Journal of Social Science & Management, 2(4), pp. 219-222.
  • Bindia, & Pachpore, P. (2015). District Wise Prioritizing for Public Fund Utilization to Improve the HDI of Uttar Pradesh. International Journal of Business Management and Scientific Research,5, pp. 7-14.

 

Dr. Namrita Kalia : Research Publications

  • Kalia, N. and Bhardwaj B. “Contextual and task performance: role of employee engagement and organizational culture in hospitality industry”. Vilakshan-XIMB Journal of Management., Emerald Publishing Limited, DOI 10.1108/XJM-08-2020-0089.
  • Kalia, N. and Bhardwaj B. “Contextual and task performance: do demographic and organizational variables matter?”Rajagiri Management Journal, Emerald Publishing Limited, 13 No. 2, pp. 30-42 DOI 10.1108/RAMJ-09-2019-0017.
  • Kalia, N. and Verma Y.S. “Organizational Culture And  Employee Engagement: An  Interrelationship Study In  Hospitality Industry Of   Himachal Pradesh”.International Journal  of   Human  Resource Management and Research (IJHRMR); Issn (Online): 2249-7986; Issn (Print): 2249-6874; Vol. 7, Issue 3, Jun 2017, 13-22.
  •  Kalia, N. and Verma Y.S.  “Employee Engagement And Job Performance Of Employees: A Study From Hospitality Industry In Himachal Pradesh”. International Journal of Research in Business Management, ISSN(E): 2321-886X;  ISSN(P): 2347-4572 3, Issue 11, Nov 2015, 83-94.
  • Bhardwaj B, Kalia, N. and., Sharma D. “Engaged organizational culture as a precursor to job performance: An evidence from hospitality industry of Himachal Pradesh”, International journal of Hospitality and Tourism Systems, Vol. 16, No.4, 2023,48-57.

 

Dr. Balpreet Kaur : Research Publications

  • Vij, S., & Kaur, B. (2024). Measuring consumer perceptions towards S-commerce: scale development and validation. Rajagiri Management Journal. https://doi.org/10.1108/RAMJ-06-2024-0166
  • Kaur,B. and Sharma, R.R. (2022). Factors Enhancing Efficacy of B2C Sites in Online Virtual Environment: An Application of Conjoint Analysis, Vision: The Journal of Business Perspectives, Sage Publications, Scopus Indexed and Ranked C in Australian Business Deans Council, DOI: 10.1177/09722629221110039.
  • Kaur, B., Paul, J. and Sharma, R.R. (2022). The virality of advertising content. Journal of Research in Interactive Marketing, https://doi.org/10.1108/JRIM-10-2021-0268, Emerald Insight Journal, Impact factor 4.509, Scopus Indexed and Ranked B in Australian Business Deans Council.
  • Kaur, B. and Sharma R.R. (2021). Measuring the Impact of Creative Viral Advertising Content on Hierarchy-of-Effects: An Application of Structural Equation Modeling, International Journal of Internet Marketing and Advertising Scopus Indexed and Ranked C in Australian Business Deans Council. DOI: 10.1504/IJIMA.2021.10044785
  • Sharma, R. R. & Kaur, B. (2020). Email Viral Marketing: Modeling the Determinants of Creation of 'Viral Infection’. Management Decision, 58(1), 112-128. Emerald Insight Journal, Impact factor 4.9, Scopus Indexed and Ranked B in Australian Business Deans Council.
  • Kaur, B. & Sharma, R.R. (2019). Factors affecting behavioral intentions to use e-banking services: An extension of TAM in Indian Context. International Journal of Business and Globalisation, Indescience Publications (Scopus Indexed) DOI: 1504/IJBG.2019.10030639.
  • Kaur, B. & Sharma, R.R. (2018). Impact of Viral Advertising on Product Promotion: An Experimental Study. Indian Journal of Marketing (Scopus Indexed), 48(6), 57-68.
  • Sharma, R. R. & Kaur, B. (2018). Modeling the Elements and Effects of Global Viral Advertising Content-A Cross Cultural Framework. Vision: The Journal of Business Perspectives (Scopus Indexed), Sage Publications, 22(1),1-10.
  • Misra, S.K., Mehra, P. and Kaur, B. (2019). Factor influencing consumer choice of celebrity endorsement and their consequent effect on purchase decision. International Journal on Emerging Technologies (Scopus Indexed), 10(2), 392–397.
  • Mehra, P. and Kaur, B. (2020). Patient's perceptions towards support services provided by private hospitals in India," Indian Journal of Public Health Research & Development, 11(7), 1100-1105 (Refereed Peer-reviewed journal with Print ISSN: 0976-0245, Online ISSN: 0976-5506).
  • Mehra, P. and Kaur, B. (2020). Gesture Recognition: towards making future retail shopping experience stimulating. International Journal of Recent Technology and Engineering, Vol. 8(6), pp.2446-2449. (Refereed Peer-reviewed journal with ISSN 2277-3878)
  • Kaur, B. & Mehra, P. (2019). A Comparative Study on Effect of Television Advertisements on Rural vs. Urban Children and its Subsequent Effect on their Purchase Decisions. International Journal of Management, Technology and Engineering, Vol. IX, Issue II, pp. 1219-1227. (UGC Approved)
  • Kaur, B. and Mehra, P. (2018). Re-enforcing Customer Behaviour through the Power of Scent: A Study of Retail Store Environment. International Journal of Research and Analytical Reviews, Vol. 5(4), pp. 952-958. (UGC Approved).
  • Mehra, P. and Kaur, B. (2018). Organisational Tranquillity and its Effects on Employee Engagement” International Journal of Research and Analytical Reviews, 5(4), 959-967. (UGC Approved)
  • Sharma, R. R. & Kaur, B. (2016). A Structural Equation Modeling Approach to Study the Determinants of Consumers' Attitude towards Viral Marketing - An Empirical Study. Envision-International Journal of Commerce and Management, 10, 14-19. UGC –Sr. No.62481
  • Sharma, R. R. & Kaur, B. (2014). Modeling the Affect of Usability of Virtual Opinion Platforms on Customer Satisfaction and Spreading the Positive Word-of-Mouth- An Empirical Study. The Indian Journal of Commerce, 67(3), 104-113. (UGC Approved).
  • Kaur, B. and Sharma, R. R. (2013). Modeling the Antecedents and Outcomes of Viral Marketing Video. Business Analyst, A Refereed Journal of Shri Ram College of Commerce, New Delhi, 34(2), 167-179. (UGC Approved and Refereed Journal)
  • Sharma, R. R. & Kaur, B. (2013). An Empirical Investigation of Effectiveness of Viral Video Advertisements," Business Analyst, A Refereed Journal of Shri Ram College of Commerce, New Delhi, 34(1), 35-50. (UGC Approved and Refereed Journal)
  • Sharma, R. R. & Kaur, B. (2013). Modeling the Effects of Electronic Word-of-Mouth Communication on Product Purchase Decisions: An Empirical Investigation", GNA Journal of Management and Technology, VIII (2), 49-54. ISSN-0974-5726 (Refereed Journal)
  • Kaur, B., Kumar, S. and Sharma, R. R. (2012). Job Satisfaction of University Teachers in relation with Motivation. International Journal of Science & Emerging Technology With Latest Trends,.1, 52-69, ISSN-2250-3641

 

 Kewal Krishan : Research Publications

  • Sharma, S., & Krishan, K. (2023). Diagnosis of Punjab National Bank fraud: Who will punish whom? Mukt Shabd Journal, 12(1), 356–362.
  • Raheja, S., & Krishan, K. (2022). Business survival: A study on post-COVID marketing strategies. Mukt Shabd Journal, 11(8), 254–261.
  • Krishan, K. (2021). Challenges and opportunities for sustainable agricultural development in India. International Journal of Social Science & Management Studies, 7(4), 4–10.

 

Vinod : Research Publications

  • Vinod (2021), “Critical Analysis of New Education Policy 2020”, International Journal of Social Science & Management Studies, Vol. 7, No.3 pp. 37-40.
  • Vinod (2021), “Rural Livelihood Diversification in India”, International Journal of Social Science & Management Studies, Vol. 7, No.8 pp. 98-103.

 

Simran Kaur : Research Publications

  • Kaur, S & Sanolia, J. (2024). Gender discrimination and women empowerment: How empowering women and eradicating gender disparity can change women’s lives in India?International Journal of Social Science and Management Studies, 10(3).
  • Kaur, S & Sanolia, J. (2023). Skill development and employability: In the present India scenario. A Monthly Journal of Multi-disciplinary Research, 10(12).
  • Kaur, S & Khanna, M. (2023). Digital India: A transforming initiative. In Ease of Doing Business: A passage for Aatmanirbhar Bharat and Inclusive Growth(pp. 138-144). Kapila Publications. ISBN: 978-93-95882-06-4.
  • R & Kaur, S. (2017). Surrogate advertising: The deceptive marketing tool. Commerce Spectrum: International Journal of Commerce and Business Studies, 7.

 

Dr. Ajay Kumar : Research Publications

  • Kumar, A., & Jaggi, S. (2024). Modern trends in the development of the world economy: adoption of innovation in the brick kiln industry of Punjab.
  • Kumar, A., & Jaggi, S. (2024). Impact of facilitating conditions in adoption of Zig-Zag technology in brick kilns of Punjab. Annals of the Bhandarkar Oriental Research Institute, CI(1), 55–59. ISSN: 0378-1143. (Print Journal)
  • Kumar, A., Jaggi, S., & Kumar, A. (2023). Integration of UTAUT model in context to Zigzag technology adoption in brick kilns of Punjab. Journal of Pharmaceutical Negative Results, 14(3).
  • Kumar, A., & Jaggi, S. (2022). Technology adoption models: A study on brick kiln firms in Punjab. Asian Journal of Organic & Medicinal Chemistry, 7(2), Special Issue - V, 76-78. ISSN Online: 2456-8937.

 

Purvi Sawhney : Research Publications

 

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