One of India’s leading fast moving consumer goods (FMCG) company ITC held an interactive session with the students at DAV University. The session was hosted by the Department of Commerce, Business Management and Economics. Senior officials of the company Mrs. Charu and Mr. Ashwani Kumar Kashyap interacted with the students and explained the importance of communication and how new technologies were commanding the consumer markets. Mr. Ashwani highlighted that communication played an important role in daily activities and was impacting the purchasing behavior of the consumers. He deliberated upon the value of communication in strengthening the team spirit in the organizations.

They practically demonstrated the transmission of a message within a group through a game. Both the experts explained how messages distort during transmission.

He elaborated upon how advertisement could change an individual’s perception about the product and emphasized the ways for effective advertisement. They also urged the students to be creative and innovative. “Thinking out of the box can help them make a mark in the industry,” they said.

The Vice Chancellor of the University Dr Desh Bandhu Gupta, HoD, CBM Mr Pranjal Pachpore, faculty members including Mr Puneet Sharma, Dr Namrita Kalia and Mr Kewal were also present at the occasion.